A systematic approach to creating a funnel to acquire large-scale leads through organic, content, and paid tactics.
Fattmerchant is an innovative payment processing and payment platform solution based in Orlando, FL. Their goal is to bring fair, transparent and simple processing credit card processing to all businesses.
A subscription-based model was created for payment processing and OM was hired as the marketing lead for the sales engine we were developing.
The Approach & Strategy
Payment processing is one of the most aggressive and competitive industries OM has encountered in digital advertising. Large companies will battle and pay upwards of $250 CPC (cost per click). Fattmerchant and OM coordinated to define a message and segment around friendly, transparent, and subscription-based processing. We leveraged Google Ads, Social Media, and value-based content strategies to share our unique message and beat the “deep pockets” of slower-moving organizations.