Why Digital Communication is Lagging in Healthcare

For decades, the healthcare industry has lagged behind in implementing new technologies that focus on anything other than their core competencies. In a way, it’s great that all investment is focused on research, vaccines, medicine… healthcare. Unfortunately, that means little investment is being made into technology that makes operations more efficient, cheaper and simpler for those we serve: our patients.

As industry leaders, we may not think efficiency and ease matter that much, but today’s consumers expect 2-day shipping (on anything) and same-day grocery delivery. Those same consumers (your patients) will happily shop for a provider that makes their life easier.

By Greg Kallinger

Greg Kallinger

Director of Business Operations
OM Performance Marketers

As the leader of Business Operations for OM, Greg mostly works behind the scenes helping to create scalable systems and processes that enable the team to focus on solving their client’s challenges. His career experience stretches across functions (finance, planning and operations) and large corporations (Lockheed Martin and CHEP) where he has found his passion for using data to simplify and solve problems that achieve results. When he isn’t working, he’s outside running, biking or swimming.

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About OM Performance Marketing

At OM, our core data-driven demand generation for B2B and healthcare technology solutions. We have a proven process and an execution-focused team of strategists that are able to roll out an effective inbound foundation tailored to your organization.

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Director of Business Operations
OM Performance Marketers

As the leader of Business Operations for OM, Greg mostly works behind the scenes helping to create scalable systems and processes that enable the team to focus on solving their client’s challenges. His career experience stretches across functions (finance, planning and operations) and large corporations (Lockheed Martin and CHEP) where he has found his passion for using data to simplify and solve problems that achieve results. When he isn’t working, he’s outside running, biking or swimming.

Meet the Team +