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Strategic Thinkers. Tactical Execution.

Purposeful. That’s how we win. We guide your growth strategy and execute towards defined goals.

Growth Process

In a world of “cookie-cutter” marketing agencies, we stand apart by deeply understanding our partners, involving ourselves in the entire process, and continually gathering data to make better decisions.

1. Build a Foundation

A proper foundation is what allows great companies to focus on true demand instead of reactive marketing. We put a strong emphasis of getting the core pieces of your marketing system in place. We set your SEO foundation, proper event based conversion tracking, follow a CRO process on your website, and audit and optimize your post-acquisition tactics such as lead email/text nurture and CRM setup and hygiene.

2. Capture Existing Demand

We create a strategy and marketing plan to guide our tactical execution across all channels and stages of your sales funnel. Execution from our team includes research, setup, and optimization of intent channels to attract, educate, and convert those actively in the market for your product or solution.

3. Create New Demand

With the foundation of a well-oiled marketing machine created, we focus on expanding solution awareness and reach using data and learnings from the previous phases of our process. We guide and execute resources and educational content to create awareness and guide new prospects through a buyer’s journey.

4. Scale with Strategic Execution

Through continuous strategic planning and execution, we grow your demand, scale pipeline, and lower acquisition costs through new creative campaigns based on sales cycles and opportunities in the market.

1. Build a Foundation

A proper foundation is what allows great companies to focus on true demand instead of reactive marketing. We put a strong emphasis of getting the core pieces of your marketing system in place. We set your SEO foundation, proper event based conversion tracking, follow a CRO process on your website, and audit and optimize your post-acquisition tactics such as lead email/text nurture and CRM setup and hygiene.

2. Capture Existing Demand

We create a strategy and marketing plan to guide our tactical execution across all channels and stages of your sales funnel. Execution from our team includes research, setup, and optimization of intent channels to attract, educate, and convert those actively in the market for your product or solution.

3. Create New Demand

With the foundation of a well-oiled marketing machine created, we focus on expanding solution awareness and reach using data and learnings from the previous phases of our process. We guide and execute resources and educational content to create awareness and guide new prospects through a buyer’s journey.

4. Scale with Strategic Execution

Through continuous strategic planning and execution, we grow your demand, scale pipeline, and lower acquisition costs through new creative campaigns based on sales cycles and opportunities in the market.

Services

Digital Acquisition

    • Strategic guidance
    • SEM: Paid & Organic
    • Paid Social Media: Targeting & ad optimization
    • Content acquisition strategies
    • CRO and funnel optimization

CRM and Lead Management

    • CRM setup and best practices
    • Lead and marketing automation
    • Sales sequencing and outbound support
    • Field mapping and CRM hygiene

Analytics & Reporting

    • Analytics implementation
    • Acquisition and KPI reporting
    • Conversion tracking and measurement
    • Event tracking and people analytics

Design & Development

    • Conversion-centered design
    • Funnel-focused UX
    • Conversion rate optimization process
    • Landing page and full site redesigns
    • Responsive web development

VaxCare: Accelerating Healthcare Sales Through Digital Marketing

Vaxcare and OM took a purposeful and fast moving approach to creating an inbound marketing and sales system. In just 8 months this system generated over 70% of net new business and cemented digital acquisition as the pillar acquisition strategy of VaxCare.

Vladimir

Growth Manager