Strategic Thinkers. Tactical Execution.

Purposeful. That’s how we win. We guide your growth strategy and execute towards defined goals.

Growth Process

In a world of “cookie-cutter” marketing agencies, we stand apart by deeply understanding our partners, involving ourselves in the entire process, and continually gathering data to make better decisions.

1. Build a Foundation

A proper foundation is what allows great companies to focus on building long-term demand and avoid reactive marketing. We stabilize the core pieces of your marketing system with proper event-based conversion tracking, CRM setup/cleanup, implementing CRO (conversion rate optimization) best practices on your website, and optimizing your post-acquisition tactics such as lead email/text nurture.

2. Capture Existing Demand

To capture those actively in the market for your product or services, we create a strategy and marketing plan to guide tactical execution across all channels and stages of the sales funnel. Targeted and segmented ads and landing pages are created to attract, educate, and convert leads into customers. The learnings from this initial marketing phase will dictate future strategies that capture additional market segments.

3. Create New Demand

We focus on expanding solution awareness and reach using data and learnings from the previous phases of our process. Tactics include strategically creating content and guiding a thought leadership strategy for your prospects. Building brand affinity and trust starts to overtake feature-rich marketing efforts.

4. Strategic Marketing & Campaigns

With a complete marketing toolset created, we work hand-in-hand with partners to execute integrated marketing across all touchpoints. This includes focused creative and growth campaigns across your marketing toolset. Through continuous planning and execution we grow your demand, scale pipeline, reduce the sales cycle, and lower acquisition costs.

1. Build a Foundation

A proper foundation is what allows great companies to focus on building long-term demand and avoid reactive marketing. We stabilize the core pieces of your marketing system with proper event-based conversion tracking, CRM setup/cleanup, implementing CRO (conversion rate optimization) best practices on your website, and optimizing your post-acquisition tactics such as lead email/text nurture.

2. Capture Existing Demand

To capture those actively in the market for your product or services, we create a strategy and marketing plan to guide tactical execution across all channels and stages of the sales funnel. Targeted and segmented ads and landing pages are created to attract, educate, and convert leads into customers. The learnings from this initial marketing phase will dictate future strategies that capture additional market segments.

3. Create New Demand

We focus on expanding solution awareness and reach using data and learnings from the previous phases of our process. Tactics include strategically creating content and guiding a thought leadership strategy for your prospects. Building brand affinity and trust starts to overtake feature-rich marketing efforts.

4. Strategic Marketing & Campaigns

With a complete marketing toolset created, we work hand-in-hand with partners to execute integrated marketing across all touchpoints. This includes focused creative and growth campaigns across your marketing toolset. Through continuous planning and execution we grow your demand, scale pipeline, reduce the sales cycle, and lower acquisition costs.

Services

Digital Acquisition

    • Strategic guidance
    • SEM: Paid & Organic
    • Paid Social Media: Targeting & ad optimization
    • Content acquisition strategies
    • CRO and funnel optimization

CRM and Lead Management

    • CRM setup and best practices
    • Lead and marketing automation
    • Sales sequencing and outbound support
    • Field mapping and CRM hygiene

Analytics & Reporting

    • Analytics implementation
    • Acquisition and KPI reporting
    • Conversion tracking and measurement
    • Event tracking and people analytics

Design & Development

    • Conversion-centered design
    • Funnel-focused UX
    • Conversion rate optimization process
    • Landing page and full site redesigns
    • Responsive web development

VaxCare: Accelerating Healthcare Sales Through Digital Marketing

Vaxcare and OM took a purposeful and fast moving approach to creating an inbound marketing and sales system. In just 8 months this system generated over 70% of net new business and cemented digital acquisition as the pillar acquisition strategy of VaxCare.

Vladimir

Growth Manager