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The Digital Marketing Growth Equation: CPL, CAC, & LTV/CAC Ratio
In today’s world anyone with an Instagram account can call themselves a “digital marketer”, but we need marketing solutions and strategies that are measurable, move the needle, and allow for effective decision making on marketing investments.
OM is a performance marketing agency that specializes in growth and ROI activities. In today’s world likes and traffic is no longer a KPI. In this video, we cover the digital marketing growth equation as simple as possible, how it all comes together to empower decision-makers, and a data-driven view of when to hit the gas pedal on digital spend.
We’ll cover:
– CPL: Cost per lead
– CP – SQL: Cost per qualified lead
– CAC: Cost to acquire a customer
– LTV/CAC ratio: How a healthy LTV to CAC ratio can drive digital growth initiatives.
Daniel Sosa
Founder & CEO
OM Performance Marketers
Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.
Meet the Team +About OM Performance Marketing
At OM, our core data-driven demand generation for B2B and healthcare technology solutions. We have a proven process and an execution-focused team of strategists that are able to roll out an effective inbound foundation tailored to your organization.
Learn More About Our Process +
Daniel Sosa
Founder & CEO
OM Performance Marketers
Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.
Meet the Team +