How to Set Up Event-Based Conversion Tracking

Today we discuss the importance of native event-based conversion tracking and the correct technique to setting up this tracking system. We cover both standard and custom events on multiple platforms, such as Facebook, Google, LinkedIn, and others!

Daniel Sosa

Founder & CEO
OM Performance Marketers

Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.

Meet the Team +

About OM Performance Marketing

At OM, our core data-driven demand generation for B2B and healthcare technology solutions. We have a proven process and an execution-focused team of strategists that are able to roll out an effective inbound foundation tailored to your organization.

Learn More About Our Process +
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Daniel Sosa

Founder & CEO
OM Performance Marketers

Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.

Meet the Team +
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