The Demand Efficiency Curve

January 30, 2023

One of our main objectives is to make marketing more consumable for our partners and companies across the board. One way to achieve this is by better visualizing marketing data, metrics and strategies.

Today we highlight “The Demand Efficiency Curve”

The Demand Efficiency Curve visualized.

As demand generation strategies mature, companies become more efficient and the cost of customer acquisition declines. This results in a higher return on investment and more sustainable growth for businesses.

Companies that invest in data analytics, technology and a continual refinement of their strategies will continue to see the benefits of a mature demand generation program.


Daniel Sosa

Founder & CEO
OM Performance Marketers

Daniel is the Founder of OM Performance Marketers. With over 10 years experience in analytics implementation and digital demand strategies, Daniel has a proven track record of scaling growth startups and helping large organizations with their digital transformation.

Meet the Team +

Performance Marketers

Learn more about how our team creates and executes strategies for industry-leading companies.

Book an Intro Call