One of our main objectives is to make marketing more consumable for our partners and companies across the board. One way to achieve this is by better visualizing marketing data, metrics and strategies.
Today we highlight “The Demand Efficiency Curve”
As demand generation strategies mature, companies become more efficient and the cost of customer acquisition declines. This results in a higher return on investment and more sustainable growth for businesses.
Companies that invest in data analytics, technology and a continual refinement of their strategies will continue to see the benefits of a mature demand generation program.
