One of our main objectives is to make marketing more consumable for our partners and companies across the board. One way to achieve this is by better visualizing marketing data, metrics and strategies.
Today we highlight “Account Based Marketing (ABM)”
A key aspect of ABM is building intent in our target prospects through targeted outreach and engagement activities. This may include personalized content and messaging, targeted advertising, and direct outreach through email and phone. By building intent, we can effectively nurture our target prospects and move them through the sales funnel, ultimately leading to increased conversions and revenue for the business.
By visualizing these targeted and outreach activities through ABM, we can better communicate to leadership the value and impact of our marketing efforts.