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Marketing Strategy, from Foundation to Execution
Digital marketing isn’t rocket science, but it does require a good deal of thought and planning. Too often, businesses launch a digital marketing strategy without a proper foundation.
This leads them down a rabbit hole with poor data visibility – they can’t tell how they’re performing. Without these insights, there are no informed decisions and everything they do becomes what we at OM call “whack-a-mole marketing.”
A proper foundation is just the beginning. Your company needs a solid foundation, a thoughtfully crafted strategy, and for each of these components to be executed properly and precisely. This guide goes into our four-phased process at OM in extreme detail, so you can replicate the same strategies that our clients rave about.
- Build a Foundation
- Capture Existing Demand
- Create New Demand
- Strategic Marketing & Campaigns
Shelbë Spurlock
Marketing Strategist
OM Performance Marketers
Shelbë has a background in digital arts and marketing which gives her work a creative edge and closes the gaps between art and business. As Growth Marketing Manager, Shelbë works closely with clients in varying industries to develop and implement marketing strategies that are tailored to their unique needs.
Meet the Team +About OM Performance Marketing
At OM, our core data-driven demand generation for B2B and healthcare technology solutions. We have a proven process and an execution-focused team of strategists that are able to roll out an effective inbound foundation tailored to your organization.
Learn More About Our Process +
Shelbë Spurlock
Marketing Strategist
OM Performance Marketers
Shelbë has a background in digital arts and marketing which gives her work a creative edge and closes the gaps between art and business. As Growth Marketing Manager, Shelbë works closely with clients in varying industries to develop and implement marketing strategies that are tailored to their unique needs.
Meet the Team +